Quantec eyes global expansion into health and wellness industry with new appointment
Waikato-based Quantec continues to grow its business with the appointment of a new General Manager of Marketing and Sales, John Dawson.
Mr Dawson brings over 30 years’ experience to the company, having held significant sales and marketing roles in the packaging industry working with the food and dairy sectors.
“Throughout my career, I’ve always had a close association with the dairy industry,” says Mr Dawson.
“My most recent role was as Global Marketing Director (Dairy) for packaging solution company Sealed Air, where I was responsible for developing global strategies for innovation to provide value for our dairy customers and generate sales growth.
“I had a focus on innovation and research and development, looking at future trends and how to take advantage of new market opportunities.”
This awareness of future trends meant Mr Dawson saw how growing consumer interest in health and wellness was starting to drive innovation in dairy and other food markets.
“Consumers’ are becoming increasingly aware of how nutrition can support their health and wellbeing. Quantec is very well-positioned in this space so I was excited to take up this opportunity and contribute to the ongoing growth of their health solutions.”
Having joined the company in March, John has focused on developing growth strategies for Quantec’s natural milk-derived bioactive protein complex, IDP®, which supports immune and digestive health.
“We’re working directly with customers in the dairy and health supplement sectors, targeting development of new functional foods and supplements with IDP® as the key ingredient.
“Establishing the right value proposition for each market that will resonate with customers is part of my role in achieving Quantec’s objective of expanding into new sectors.”
IDP® is already sold as a key ingredient to Chinese and other Asian food and beverage companies who produce health and wellness products in the form of fortified powders, protein beverages and chewable tablets. IDP® is also a key ingredient in Epiology®, a skincare range for acne management which is sold in NZ, China and Latin America.
As a company that regularly does business in China, Mr Dawson says Quantec’s customers are getting back to normal quite quickly, following the considerable upheaval caused by the pandemic.
“Things are starting to open up, and everyone we’ve spoken to seems quite optimistic about the future and are planning for the long term again.”
Quantec CEO Raewyn McPhillips says having John’s expertise and forward-thinking approach on the team is helping Quantec expand into new markets and support the growth already achieved.
“With a number of new customers for IDP® signed over the last year, together with ongoing research into IDP®‘s health benefits, Quantec is continuing to grow and offer customers high value natural solutions for supporting digestive and immune health.”
Quantec has several new products in the development pipeline, with a range focused on supporting immune health launching in late July.
