This might be old news to some, but for those who haven’t caught up, TikTok has rolled out regional targeting for ads in New Zealand. Until now, TikTok ads were limited to nationwide targeting.
With this new feature, businesses can now engage more directly with the audiences who matter most—especially if your target market is regional. This is a game-changer for local businesses, as it allows for more precise targeting, improving your ad spend efficiency and campaign effectiveness.
Why Does This Matter?
For New Zealand businesses, regional targeting opens up opportunities to create more relevant ads that speak directly to the unique preferences of local audiences. Whether you’re a café in Auckland, a surf shop in Raglan, or a tourism operator in Queenstown, this feature allows you to focus your campaigns on the areas that matter most to your business.
Here’s why this new feature is significant:
Optimised Budget Allocation: Now you can spend your budget more effectively by targeting regions or cities where your audience is most concentrated.
Tailored Content: Create ads that resonate with your local audience by reflecting the specific interests, and preferences of that region.
Better ROI: With more precise targeting, your ads are more likely to engage the right people, leading to better click-through rates and conversions.
Competitive Advantage for Local Businesses: Smaller businesses can now compete with larger brands by targeting local communities with hyper-relevant content.
Not Yet Running TikTok Ads? Now’s Your Chance!
For businesses that haven’t yet ventured into TikTok ads, this is a great opportunity to try out the platform with more localized campaigns. You don’t need a huge budget to start—consider launching a low-key follower campaign to build your audience and establish credibility.
Whether you’re just getting started or looking to fine-tune your regional campaigns, TikTok’s new targeting feature is a tool worth exploring.
If you haven’t yet explored this option, now is the time to tailor your campaigns for greater impact and connect with the audiences that matter most.
Feel free to get in touch if you need help getting started!
